In the early 1930’s as nightclubs sprang up in Cairo for the first time, a new dance style for stage was created. It was named raks
sharki (oriental dance) by the people who worked on its development. Its base was the social dance that already existed, but they
fashioned a refined style which made use of stage. Oriental dance had a different image than the social style everyone participated
in within the privacy of their homes. It also differed from the Mohammad Ali Street style, Gawazi and gypsy performance styles
already in existence, but performed outside, in coffee houses, or in private homes. The dancers who performed those styles were
often associated with the lower class or prostitution. Through stage and cinema, oriental dance was able to elevate its
acceptability. Although a stigma still exists about public performing, most Egyptians dance, young and old, male and female, and,
most recognize and acknowledge the differences between styles. Especially the atmosphere in which they are presented.
Since the 1960’s, oriental dance has become more structured, with fundamental movements and presentation unique to its style.
Top nightclubs and major hotels spotlight the featured dancer using a format of three or four orchestrated musical pieces, almost
always using one popular classic and one Egyptian Beledi or Saiidi. Costuming is becoming more and more elegant and Egyptian
designers are departing from past western influences. There is never a “routine”, nor is there “veil work” or a “drum solo” like we
see in American Cabaret style. If there is something similar to a drum solo, it is done “beledy” style. Oriental dance in Egypt has a
classic look all its own.
Top oriental dancers in Egypt who dance in the 5-star clubs are paid well. They are talented and can move the audience
emotionally with their skills and professional presentation. They do not perform within the audience. They dance on stage. They
do not dance for free or for tips. They work and train hard and their shows are a complete program, a spectacular show that
receives top dollar like box seats at an opera and with the same status and respect due to a distinguished event. Yes, there are
oriental dance nightclubs that feature a different dancing style. When I’ve ventured into those three and 4-star clubs, I have been
extremely disappointed with the dancing, it is quite mediocre. The dancing could simply be called ‘sensual movement’. It is often
lackluster or with so much focus on audience participation that there is very little dancing. It is not skillful or polished. It is
interesting to note that this style is low-paid (or no-paid), often based on how much the audience tips the band. The costumes
often lack quality and the clientele in these clubs is noticeably different.
The good news? The positive developments in Cairo are spreading. Every time I study in Cairo I meet teachers and dancers from
all over the world training and studying oriental and folkloric styles. More dancers are taking advantage of these Egyptian styles
and putting it to work in their home country. Most likely there will always be a lesser style with low pay, or no pay, but a higher level
of dance is there for those who are willing to work at it. How do you go about introducing this style to your area?
If you are an established dancer, approach upscale restaurants with the very best promotional materials. Photos should be
conservative, don’t rely on sexiness which can give the wrong impression and make the event go in a different direction, or hinder
future career opportunities. People talk. Even if you don’t persuade the first few restaurant owners/managers you approach, you
are still advertising yourself and promoting your career. I use glamorous head shots or a glamour photo of me in a one-piece
costume. I include written descriptions of the musical programs. These informative programs describe the music, the musical
instruments, the music’s meaning and its importance. Talk to owners about creating a 4-5 course meal at a set price. Have a
dinner show with performances between courses. Arrange the dining room so that you have a “stage” area and stay away from
the tables. Don’t take less than 40-50% per meal/per person.
Get together with other dancers and put on quality shows. Along with all the basic promos—mailings, newspaper blurbs, posting
flyers and spreading the word through friends, family and co-workers—it is important to send notices to dance studios,
performance organizations and high school and college dance departments. The more you network with other dancers and invite
dance organizations to your events, the more you will promote your career and create paid performances.
If you teach, get involved with community events and professional dance studios. For years I taught in established ballet schools
that offered ballroom or other dance arts. This gave me opportunities to participate in their events and recitals, gave me great
references, and paved the way for excellent jobs.
Many American dancers are too quick to look for dance jobs in existing tipping clubs or doing belly grams for divorce parties or
men’s birthday parties. If you are a serious dancer who wants to do something more with your skills, give it a little more thought.
Establish your talent and plan ways which will be rewarding financially as well as enhance a long term dance career. Make a career
move that will endure the test of time.
COPYRIGHT 2003
| Career Moves by Cheri Berens |